Last year VCCP was awarded the IAB’s Digital Agency of the Year. This reflected a consistently high quality body of work across the year, and it is the first time an integrated creative agency has received the honour.
Some would argue that we are primarily a digital agency; we have over 200 digital specialists, who work together in the agency, and over 50% of the work that VCCP delivers is digital.
So it should be no surprise to learn that we handle digital work for over 60 clients, delivering everything from digital display advertising programmes to mobile app design & development through to complex transactional site delivery and management.
Innovation is at the core of our digital activity: we don’t have separate ‘Labs’ or ‘Creative Technology’ departments. Rather, our ‘RAID’ initiative (Research and Innovation Development) extends across our digital team, which is committed to dedicating 20% of our staff’s time to drive innovation in the real client work that we do. The success of this approach can be seen in the use of new technology and approaches in campaigns such as O2’s Be More Dog, and our famous annual Digital Village Fete.